Health

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Common-Health Games

August 18, 2014

The recent Commonwealth Games is just the latest in a number of international sporting events hosted by the United Kingdom that have proved successful both in sporting terms and from the perspective of motivating the population to become more engaged with sport. Other recent examples are the …

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The Doctor Will Text You Now

August 7, 2014

Technology will continue to play a powerful role in the future of medicine, not just in the direct delivery of care, but also in communication within the care system. This includes doctor/patient interactions, which are diversifying away from strict reliance on the exam room. Health plans are …

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Gens X, Y and Diabetes: Destined for Difficulty?

April 28, 2014

In many ways, Generations X and Y—roughly spanning ages 20 to 48—represent the future of health and wellness. They have seen water become a socially acceptable alternative to soda, cigarettes rise to $10 per pack, and yoga bring a new definition of fitness to the mainstream. As reported in …

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Tech Innovation That’s Fit for Purpose

March 12, 2014

One of the concepts that underpin GfK’s innovation philosophy is that great ideas for new products and services can be inspired by adjacent or even less-closely related ancillary categories. Scanning the marketplace for potentially disruptive new ideas that could spread to other categories is …

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