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Obamacare on Consumers’ Minds

December 10, 2013

Having “good health” is top of mind for most Americans; in fact, 87% US consumers think it is integral to having a good life -- even more important than home ownership, a happy marriage, or financial security (Roper Reports® Worldwide). Nowadays, the Affordable Care Act  is at the center of …

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Is there a standard user experience?

July 25, 2013

In addition to knowledge of methods and industry expertise, knowledge of relevant rules and standards is one of the fundamental preconditions of effectively assessing user experience (UX).  We follow these standards within the field of user experience not to ensure every product results in the …

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