Media & entertainment

Researching the mind of a ‘distracted viewer’: The greater than ever role of engagement and the gains of AI

The rules of engagement have modernized. There is no question that – for a while now – we’ve been living in the era of the ‘distracted viewer’. If anything, the re-invention of TV over the last decade should have spawned a more appreciative and engaged consumer. Firstly, content on the small …

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