Retail

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What’s in store for the future of retail staff?

April 27, 2012

In an age when consumers research their purchases thoroughly online, talk to their friends for recommendations, and test out their potential purchases in store, exactly what role do store staff have to play beyond facilitating the experience? Recent research by GfK shows that the suitable mix …

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Bricks & Clicks: the start of a budding relationship?

April 24, 2012

The pressure on offline retail is growing with online retail’s move onto mobile platforms creating instant price transparency. The GfK finding that customer journey patterns are mixing online and offline in the purchase process means that retailers now need to invest in a truly omnichannel …

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Navigating the New Path to Purchase

April 2, 2012

Redefining shopper purchase behavior Forget what you thought you knew about the path to purchase. Digital technology and the challenging economy have redefined the way we shop. The path to purchase has transformed from a simple, linear model to a highly complex web of shopping behaviors …

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In Search of Shopper Intimacy

March 20, 2012

Closing the Capability Gap In Search of Shopper Intimacy The value of developing an integrated understanding of the consumer and the shopper is undeniable. Combining the voice of the shopper into brand and category plans is rapidly becoming a cost of entry for successful trading …

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Capturing China’s domestic market

March 15, 2012

China’s impact on the global economy has so far been mainly export-driven, but it is now entering a new phase of growth, shifting emphasis to its increasingly lucrative internal wealth. This change has triggered a whole new set of business opportunities, and means an understanding of the …

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Does Your Specialty Brand Need A Lift?

February 21, 2012

Building A Brand With Retailers & Consumers Takes More Than Snazzy Ads And Presentations We see this a lot—and probably you have, too. You find yourself in a seemingly impossible situation. The company can’t get traction with top retailers. You don’t have big marketing budgets like your …

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