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The New, Well-Rounded Man

For more than a year, the U.S. media have been ablaze over women’s growing economic clout. The Atlantic Monthly, in a much-commented-upon cover story, has trumpeted “the end of men.” More recently, Time magazine has proclaimed women “the richer sex.” And how do men feel about women’s …

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Consumer Mood A Window On The Future

May 10, 2012

This coming month sees the release of the first deliverable from the new batch of Roper Reports Worldwide data – the Mood of the World report 2012. This is always one of GfK Roper Consulting’s most keenly awaited releases, not just because it gives us a first glimpse at insights from our latest …

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Prestige Worth Paying For

Recent reports of surging growth among luxury goods makers such as LVMH and Burberry underline the insatiable appetite of consumers in emerging markets such as China for products with prestigious brand names. What’s more, data from Roper Reports Worldwide show that this desire for status brands …

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What’s in store for the future of retail staff?

April 27, 2012

In an age when consumers research their purchases thoroughly online, talk to their friends for recommendations, and test out their potential purchases in store, exactly what role do store staff have to play beyond facilitating the experience? Recent research by GfK shows that the suitable mix …

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Bricks & Clicks: the start of a budding relationship?

April 24, 2012

The pressure on offline retail is growing with online retail’s move onto mobile platforms creating instant price transparency. The GfK finding that customer journey patterns are mixing online and offline in the purchase process means that retailers now need to invest in a truly omnichannel …

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Navigating the New Path to Purchase

April 2, 2012

Redefining shopper purchase behavior Forget what you thought you knew about the path to purchase. Digital technology and the challenging economy have redefined the way we shop. The path to purchase has transformed from a simple, linear model to a highly complex web of shopping behaviors …

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