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The old and new of holiday shopping trends

November 17, 2016

With the election season now behind us, Americans can now set their sights onto a new season (with perhaps the same level of uncertainty – for marketers, brands and companies at least): holiday shopping.  This year the National Retail Federation expects holiday sales to reach $630.5 billion.  …

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Back-to-school shopping isn’t just about deals

September 7, 2016

Although my own children are no longer students, I have certainly noticed that it’s back-to-school time. I’ve also noticed something interesting about the barrage of emails, store signage, and even news stories related to this shopping season: most of the messages are about saving money. This …

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