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Confucian Stress

December 10, 2015

Money (perceived lack of it) the biggest cause of stress in the world! Mark Zuckerberg, the founder of Facebook, has declared that he will give away 99% of his shares in the company, worth $45 billion, for philanthropic purposes. He is in good company, as several other billionaires, …

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Young Shopper: All about UK’s young shoppers!

December 2, 2015

Retailers need not be at all concerned about young people in the UK shunning “real” shops. According to our study, while almost half of youths (aged 16-21) believe shopping online will grow in importance in the next two years, 72% think they will use physical stores to research and buy products …

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Brand success in the new world

October 27, 2015

Sustainability is a major goal for any brand. In order to become sustainable, a brand must make an emotional connection to its customers. In order to make an emotional connection, a brand must constantly engage and evolve its relationship with its customers. In her speech at the GfK Future …

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From paper to pixels

October 12, 2015

Joe Comiskey - head of the eCommerce Innovation and Strategy Team at Unilever – was the first speaker to take the stage at the GfK Future Consumer Summit 2015. He started the day by analyzing some of the major changes in the lifestyles of global consumers over the last decade, while also …

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2014’s record breaking black friday sales

October 6, 2015

The retail landscape has changed dramatically in the UK over the last few years with the recession seeing the closure of many well-known retailers, often leaving high streets vacant and desolate. But last year, Black Friday saw many flood to the high streets again to grab a bargain. GfK …

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