Technology

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ROI and UX: the ‘piñata effect’

September 28, 2015

Let’s start by stating the obvious: no organization sets out to create a bad user experience (UX). Yet, poor user experiences frequently happen. Enter the Piñata Effect. As many of us know about piñatas, they are filled with candy – and everyone wants the candy. Each boy or girl is …

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Who controls the smart home? Part 1: The Problem

September 18, 2015

The phrase “smart home” often conjures up mental images of the Jetsons or EPCOT Center where every device easily, seamlessly, and flawlessly talks to every other device in the home. The home owner is then able to sit back and admire how all of their little gadgets complete tasks, share data, …

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Best practices for using digital ethnographic tools

September 16, 2015

As experience experts, ethnographic projects are some of our favorite opportunities to explore everything from the American mediascape to journey mapping patient experiences. For many of these projects, we have leveraged traditional in-home ethnography to gain an authentic look into the lives …

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Wearables and payment – what’s the deal?

September 8, 2015

Modern shoppers have an array of payment options available to them, with the recent addition of Apple Pay users are offered the option to pay for goods and services via the use of an Apple iPhone 6 or smartwatch. Along with other wearable accessories such as Barclays bPay which features the …

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Why mobile is the new web

September 7, 2015

The mobile revolution: it’s one of the most talked about phenomena in consumer technology. Yet advertising spend on mobile is still far behind use and the number of eyeballs that might see it – and we all know that advertising needs to follow the users to be effective. So what’s causing this …

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Marketing the cloud

August 31, 2015

Only 13% of 27,000 people, across 22 countries agree completely that it is essential to store or access their created content in the cloud. Only? Really? I’m surprised the figure is so high! Remember, this is the percentage of people that gave the most extreme score (7, out of a 7-point scale) …

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