Technology

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Why mobile is the new web

September 7, 2015

The mobile revolution: it’s one of the most talked about phenomena in consumer technology. Yet advertising spend on mobile is still far behind use and the number of eyeballs that might see it – and we all know that advertising needs to follow the users to be effective. So what’s causing this …

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Marketing the cloud

August 31, 2015

Only 13% of 27,000 people, across 22 countries agree completely that it is essential to store or access their created content in the cloud. Only? Really? I’m surprised the figure is so high! Remember, this is the percentage of people that gave the most extreme score (7, out of a 7-point scale) …

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And the winners are…health and fitness devices!

August 19, 2015

Reading the media could arouse the impression that the wearables market is solely the domain of smartwatches, such are the headlines dominated by tech giants we traditionally know from the smartphone market. But dig a little deeper and you’ll find that, in fact, a lot of top-performing wearable …

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