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How Tech Brands Can Escape the Low-Involvement Trap

September 16, 2012

With most research focusing on high-involvement product categories (such as cutting-edge products and ‘sexy’ brands), managers of low-involving products often struggle to get their brands noticed; the same rules just don’t apply. This article explores the factors that may influence consumers’ …

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Shedding the Wires

September 13, 2012

Chargers are an inevitable result of ubiquitous consumer electronics. There are phone chargers, tablet chargers, iPod chargers, laptop chargers, and the extension cables required to support them all. At one stage, it became so complicated that the EU stepped in, passing legislation to make all …

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Our Pinterest is Piqued

September 7, 2012

This article is re-posted from User Centric’s blog. Pinterest is quickly growing into one of the most popular websites on the internet, thanks to inspired execution of a fairly simple concept. For anyone left who needs a two sentence introduction toPinterest, the site is equal parts …

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Bring Your Data to Life with Visualization

August 30, 2012

To capture attention and inspire action, data needs to do more than sit on the page. Great data visualization goes beyond bar graphs and pie charts, shining a spotlight on crucial findings and pointing to smarter decisions. To make the most of visualization, though, you need to choose the …

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Escape Your Pricing Strictures

August 22, 2012

In order to survive and continue to be successful in a challenging marketplace, companies must adapt and adjust their tactics to the requirements of the external environment. GfK Roper Reports Worldwide 2012 tells us that only 16% of global consumers think that now is a good time to buy, as …

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From science fiction to science fact

August 21, 2012

Tech brands inevitably want to understand what our future technologies might look like and what we might want of them. As such, much of our time as market researchers is spent exploring how technology can meet consumer needs both from a shorter and longer-term perspective. Of course, innovation …

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TechTalk: The TV Edition

The TV edition of our magazine, TechTalk, is now out, exploring current trends, issues and market developments affecting technology organisations today. It’s difficult to think of a technology that has been more important and influential than TV. For a large part of the twentieth …

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Tech and the American Voter

With the 2012 campaign in full swing, it’s clear that digital technology and advertising will be an even stronger force in this election than 2008. GfK’s 30 years of data from The Home Technology Monitor™ provide an ideal context for understanding how technology is reshaping the U.S. media and …

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