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Escape Your Pricing Strictures

August 22, 2012

In order to survive and continue to be successful in a challenging marketplace, companies must adapt and adjust their tactics to the requirements of the external environment. GfK Roper Reports Worldwide 2012 tells us that only 16% of global consumers think that now is a good time to buy, as …

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From science fiction to science fact

August 21, 2012

Tech brands inevitably want to understand what our future technologies might look like and what we might want of them. As such, much of our time as market researchers is spent exploring how technology can meet consumer needs both from a shorter and longer-term perspective. Of course, innovation …

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TechTalk: The TV Edition

The TV edition of our magazine, TechTalk, is now out, exploring current trends, issues and market developments affecting technology organisations today. It’s difficult to think of a technology that has been more important and influential than TV. For a large part of the twentieth …

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Tech and the American Voter

With the 2012 campaign in full swing, it’s clear that digital technology and advertising will be an even stronger force in this election than 2008. GfK’s 30 years of data from The Home Technology Monitor™ provide an ideal context for understanding how technology is reshaping the U.S. media and …

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