Technology

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Social Media Mania

June 20, 2012

From social hype to a selective future Everyone is talking about social media – a global phenomenon that has captivated individuals of all ages and backgrounds. The digital exchanges of social media are perfectly suited to today’s world because they allow flexibility, something that is …

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Strange Bedfellows

June 19, 2012

The Mood of the World Report will be especially important this year One of the strange things about traveling abroad now is how unstrange it can be. Gone are the days of hitchhiking across Ireland on vehicles you’d never see in the States (e.g. donkey cart; true story). Since the boom years, …

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Details, Details

June 12, 2012

Whether you ascribe to Flaubert’s assertion that “the good God is in the detail” or prefer the alternative version that it’s the devil, it’s hard to deny that details do matter. The late Apple CEO Steve Jobs was legendary for sending designers back to the drawing board dozens of times to get …

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Over-the-air TV is on the rise

For the past two years, we’ve seen a lot of weeping, wailing, and gnashing of teeth about cord-cutters – that people were abandoning pay TV for online services; putting the TV model in imminent danger of collapse. The only trouble with these declarations is that there has been very little …

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Don’t put me on hold!

May 30, 2012

http://youtu.be/5YGc4zOqozo We have all undergone a call centre experience – and the word undergone is apt, given that the pain and tedium can make the experience akin to a visit to the dentist, but without the fresh feeling at the end. Service organisations love them though, and for good …

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Brand and Comms thinking in the B2B World

May 17, 2012

There are often debates on the importance and role of brands in the B2B world. Is brand perception driven totally by satisfaction with the customer experience? Clearly more rational aspects such as product performance, experience and value are critical components, but in today’s …

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Consumer Mood A Window On The Future

May 10, 2012

This coming month sees the release of the first deliverable from the new batch of Roper Reports Worldwide data – the Mood of the World report 2012. This is always one of GfK Roper Consulting’s most keenly awaited releases, not just because it gives us a first glimpse at insights from our latest …

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