Technology

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The Truth About Webcam Eye Tracking

October 13, 2011

(Re-post from the Eye Tracking the User Experience Blog.  Aga is currently writing Eye Tracking the User Experience, A Practical Guide, to be published by Rosenfeld Media in 2013.) By now everyone has probably heard of webcam eye tracking. If you haven't, it is exactly what it sounds like - …

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Clipping Coupons? Not Anymore!

October 12, 2010

This article is re-posted from User Centric’s blog. I know I could save a lot of money on groceries if I used more coupons. But the clipping, sorting, and in-store shuffling is tedious, and often I end up feeling it just is not worth the hassle. That’s why I was intrigued to learn about …

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Best Practices for Designing Mobile Applications

August 26, 2009

This article is re-posted from User Centric’s blog. Mobile application interfaces offer unique challenges when designing for the user experience. Limited screen size, navigation restrictions and broad audience experience levels pose hurdles that, if not carefully considered, can derail even …

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Eye Tracking Bing vs. Google: A First Look

June 8, 2009

This article is re-posted from User Centric’s blog. The  User Centric, Inc. team (now GfK’s User Experience team) took a closer look at the newly launched Microsoft's Bing and find out how it stacks up against powerful incumbent, Google. Eye tracking technology was used to capture 21 …

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