Page 34 of 38

Don’t put me on hold!

May 30, 2012 We have all undergone a call centre experience – and the word undergone is apt, given that the pain and tedium can make the experience akin to a visit to the dentist, but without the fresh feeling at the end. Service organisations love them though, and for good …

Read more

Brand and Comms thinking in the B2B World

May 17, 2012

There are often debates on the importance and role of brands in the B2B world. Is brand perception driven totally by satisfaction with the customer experience? Clearly more rational aspects such as product performance, experience and value are critical components, but in today’s …

Read more

Consumer Mood A Window On The Future

May 10, 2012

This coming month sees the release of the first deliverable from the new batch of Roper Reports Worldwide data – the Mood of the World report 2012. This is always one of GfK Roper Consulting’s most keenly awaited releases, not just because it gives us a first glimpse at insights from our latest …

Read more

Innovate or Die

April 30, 2012

What Facebook’s Instagram Acquisition Means for the Market Research Industry. By now, you have probably heard the incredible news that Facebook bought Instagram for $1 billion in cash and stock. For the few of you who avoid the news and water cooler conversation, here is a recap: Facebook …

Read more

TechTalk Magazine: The Retail Edition

April 20, 2012

The first 2012 edition of our magazine, TechTalk, is now out, exploring current trends, issues and market developments affecting technology organisations today. In this edition we take a closer look at the customer purchase journey for technology products, with a particular focus on …

Read more