Technology

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Talkin’ ’bout My Generation

February 18, 2010

Generational marketing has a long history in the US, but is not so prevalent in the UK, or indeed many other markets around the world. Instead, over here people tend to talk about age bands and socio-economic groups, with phrases such as “25-34 year old ABC1s” being bandied around by media …

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Top Gen-Y-Friendly Companies

February 1, 2010

Much has been written about Gen-Y entering the workplace as employers look for recruiting and retention strategies that meet this generation's unique expectations and goals. This their annual study of Gen-Y friendly companies in greater Chicago, Brill Street + Company identified the top 50 …

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Best Practices for Designing Mobile Applications

August 26, 2009

This article is re-posted from User Centric’s blog. Mobile application interfaces offer unique challenges when designing for the user experience. Limited screen size, navigation restrictions and broad audience experience levels pose hurdles that, if not carefully considered, can derail even …

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Eye Tracking Bing vs. Google: A First Look

June 8, 2009

This article is re-posted from User Centric’s blog. The  User Centric, Inc. team (now GfK’s User Experience team) took a closer look at the newly launched Microsoft's Bing and find out how it stacks up against powerful incumbent, Google. Eye tracking technology was used to capture 21 …

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