Technology

Page 8 of 38

Who will triumph in China’s wearables market?

February 8, 2016

While the wearables market hasn’t boomed as manufacturers had hoped, this space is far from stagnant. As we explored in Tech Trends 2016, well-known tech and fitness brands have dived into western markets and subsequent worldwide device sales have been healthy – 77 million in 2015 according to …

Read more

Is it a Netflix world after all?

January 21, 2016

Netflix’s recent announcement of their international expansion in 2016 is not unexpected, but still somewhat breathtaking in its scope. While it may seem natural to those in the United States, where Netflix holds a dominant position in the Subscription Video on Demand (SVOD) space and in other …

Read more

Augmented reality: Is this the real life?

December 9, 2015

Virtual and real worlds are moving closer together. Augmented reality (AR) is expected to be used by brands embracing the technology more in their advertising campaigns, as well as beyond onto the high street. Increased interactivity and customer engagement are just two of the rewards for the …

Read more

But what about the “lurkers”?

December 3, 2015

With access to quality data, a flexible tool and a dedicated team, millions of conversations happening on social media can be turned into insights for brands. Businesses see the value and are getting involved, but social media monitoring is not without its naysayers. Recent pieces of …

Read more

Unlocking the Smart Home opportunity

November 18, 2015

The key to unlocking the smart home opportunity is communicating the broader benefits it will deliver and how it will actually work in the home In our recent global study, we asked people in seven countries to say which technologies they felt would have an impact on their lives in the next …

Read more