Technology

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Augmented reality: Is this the real life?

December 9, 2015

Virtual and real worlds are moving closer together. Augmented reality (AR) is expected to be used by brands embracing the technology more in their advertising campaigns, as well as beyond onto the high street. Increased interactivity and customer engagement are just two of the rewards for the …

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But what about the “lurkers”?

December 3, 2015

With access to quality data, a flexible tool and a dedicated team, millions of conversations happening on social media can be turned into insights for brands. Businesses see the value and are getting involved, but social media monitoring is not without its naysayers. Recent pieces of …

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Unlocking the Smart Home opportunity

November 18, 2015

The key to unlocking the smart home opportunity is communicating the broader benefits it will deliver and how it will actually work in the home In our recent global study, we asked people in seven countries to say which technologies they felt would have an impact on their lives in the next …

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Evaluating mobile ads: At last!

November 6, 2015

If you’re running advertising campaigns that integrate digital as part of your media plan you’ll know that measuring mobile ad effectiveness is a significant challenge. Going beyond impression delivery reports and conversion KPIs to deliver a view on branding impact and cross media …

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From paper to pixels

October 12, 2015

Joe Comiskey - head of the eCommerce Innovation and Strategy Team at Unilever – was the first speaker to take the stage at the GfK Future Consumer Summit 2015. He started the day by analyzing some of the major changes in the lifestyles of global consumers over the last decade, while also …

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