Travel & hospitality

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Maximising Mobile at BAFTA

May 23, 2014

It can feel as though we are constantly being bombarded with facts, figures and statistics about mobile. But what does any of it mean, and how can we start to make sense of the mobile jungle? This was the theme of Maximising Mobile, hosted by GfK at the iconic BAFTA location in London, which …

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Expanded Horizons in Asia

It’s always interesting to explore new countries – but especially when you have access to brand new consumer insight data from GfK Roper Reports® Worldwide. In 2013, for the first time, this detailed attitudinal and behavioural survey is covering Malaysia, Singapore and Vietnam, offering a …

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Strange Bedfellows

June 19, 2012

The Mood of the World Report will be especially important this year One of the strange things about traveling abroad now is how unstrange it can be. Gone are the days of hitchhiking across Ireland on vehicles you’d never see in the States (e.g. donkey cart; true story). Since the boom years, …

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