Travel & hospitality

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Talkin’ ’bout My Generation

February 18, 2010

Generational marketing has a long history in the US, but is not so prevalent in the UK, or indeed many other markets around the world. Instead, over here people tend to talk about age bands and socio-economic groups, with phrases such as “25-34 year old ABC1s” being bandied around by media …

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Top Gen-Y-Friendly Companies

February 1, 2010

Much has been written about Gen-Y entering the workplace as employers look for recruiting and retention strategies that meet this generation's unique expectations and goals. This their annual study of Gen-Y friendly companies in greater Chicago, Brill Street + Company identified the top 50 …

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