Media measurement

Smartphone shopping in Indonesia

May 9, 2018

Smartphone shopping in Indonesia Indonesia is a growing market, which offers huge opportunities for consumer brands, tech and media companies. With over 250 million inhabitants, it is the world’s fourth most populous country and has millions of people rising into the middle class each year. …

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Researching the mind of a ‘distracted viewer’: The greater than ever role of engagement and the gains of AI

The rules of engagement have modernized. There is no question that – for a while now – we’ve been living in the era of the ‘distracted viewer’. If anything, the re-invention of TV over the last decade should have spawned a more appreciative and engaged consumer. Firstly, content on the small …

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