GfK Insights Blog - expert opinion, insights and trends

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Redefining forecasting

June 5, 2018

The rapid evolution of technology combined with fast-changing consumer behavior means consumers, not retailers or manufacturers, are the driving force in today’s economy. They create the appetite for products, and shop for them using the very latest tech, making the traditional models of supply …

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Smartphone shopping in Indonesia

May 9, 2018

Smartphone shopping in Indonesia Indonesia is a growing market, which offers huge opportunities for consumer brands, tech and media companies. With over 250 million inhabitants, it is the world’s fourth most populous country and has millions of people rising into the middle class each year. …

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