GfK Insights Blog - expert opinion, insights and trends

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Consumers are stressed, but confident: Surprising results from our Mood of the World 2017 study

“I read the news today, oh boy”, John Lennon wrote this in 1967, but it seems every more appropriate today.  The news alert goes off on your mobile, and you think – what has happened now?  Terrorism?  Natural disaster?  North Korea?  Do you wonder how this seemingly constant barrage of …

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Smarter living with 5G, but what about the data?

September 5, 2017

For years, we’ve been hearing about the Internet of Things (IoT). Up till now, it has always been some distant reality featuring self-driving cars, drone-delivery, Smart TVs, AI-powered personal assistants and a fridge that stocks itself when the milk runs out. Not anymore. With 5G networks …

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Researching the mind of a ‘distracted viewer’: The greater than ever role of engagement and the gains of AI

The rules of engagement have modernized. There is no question that – for a while now – we’ve been living in the era of the ‘distracted viewer’. If anything, the re-invention of TV over the last decade should have spawned a more appreciative and engaged consumer. Firstly, content on the small …

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