GfK Insights Blog - expert opinion, insights and trends

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How brands can appeal to pet parents

July 25, 2017

With several family members on the move this spring, my husband and I found ourselves temporary caretakers for a series of pets including our niece’s cat. She was a sweet houseguest, although our own two cats didn’t think so. Fortunately, we are empty nesters with enough space that our feline …

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Measuring technology addiction around the globe

June 29, 2017

Do you struggle to unplug from technology? Well you’re not alone, according to the results from our international online survey where a third of those polled (34%) firmly agree1 that they “find it difficult to take a break from technology (my mobile device, computer, TV, etc.), even when I know …

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