GfK Insights Blog - expert opinion, insights and trends

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Best Practices for Designing Mobile Applications

August 26, 2009

This article is re-posted from User Centric’s blog. Mobile application interfaces offer unique challenges when designing for the user experience. Limited screen size, navigation restrictions and broad audience experience levels pose hurdles that, if not carefully considered, can derail even …

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Eye Tracking Bing vs. Google: A First Look

June 8, 2009

This article is re-posted from User Centric’s blog. The  User Centric, Inc. team (now GfK’s User Experience team) took a closer look at the newly launched Microsoft's Bing and find out how it stacks up against powerful incumbent, Google. Eye tracking technology was used to capture 21 …

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