GfK Insights Blog - expert opinion, insights and trends

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So, Are You a UX Researcher or UX Designer? (Part 1)

November 1, 2011

This article is re-posted from User Centric’s blog. At User Centric (now GfK's User Experience group), our user experience consultants possess a variety of skills and diverse backgrounds. Some of us avow our allegiance to research, while some profess our loyalty to design. But should we …

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The Truth About Webcam Eye Tracking

October 13, 2011

(Re-post from the Eye Tracking the User Experience Blog.  Aga is currently writing Eye Tracking the User Experience, A Practical Guide, to be published by Rosenfeld Media in 2013.) By now everyone has probably heard of webcam eye tracking. If you haven't, it is exactly what it sounds like - …

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Eye Tracking Without Eyes

June 16, 2011

(Re-post from the “Eye Tracking the User Experience” Blog. Aga Bojko (VP, User Experience) is currently writing Eye Tracking the User Experience, A Practical Guide, to be published by Rosenfeld Media in 2013.) "Participant-free eye tracking" has been around for a while but is still …

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The Most Precise (or Most Accurate?) Eye Tracker

May 18, 2011

(Re-post from the “Eye Tracking the User Experience” Blog.  Aga is currently writing Eye Tracking the User Experience, A Practical Guide, to be published by Rosenfeld Media in 2013.) To keep up with the developments in research and technology, I have a Google Alert set up for "eye tracking" …

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Eye Tracking Bing vs. Google: A Second Look

January 27, 2011

This article is re-posted from User Centric’s blog. Last year saw significant changes in the war between Microsoft’s Bing search engine and Google.  Bing struck first when it began powering Yahoo!’s searches, thus accounting for nearly 25% of searches in the United States. Google then …

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