GfK Insights Blog - expert opinion, insights and trends

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Keeping Bias at Bay During User Research

June 14, 2012

This article is re-posted from User Centric’s blog. Having been in the moderator’s seat as well as having witnessed many different and equally good moderation styles, I have come to understand that consistency is paramount when conducting an unbiased interview.  As UX professionals, we …

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Who’s Driving Automotive Innovation?

June 12, 2012

One of the crucial stories for global marketers and manufacturers in coming years is the shift in impetus of consumer demand from the Developed markets of Europe, North America and Asia, to the Emerging world. One sector at the vanguard of this shift is the automotive category, with many of the …

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Details, Details

June 12, 2012

Whether you ascribe to Flaubert’s assertion that “the good God is in the detail” or prefer the alternative version that it’s the devil, it’s hard to deny that details do matter. The late Apple CEO Steve Jobs was legendary for sending designers back to the drawing board dozens of times to get …

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Over-the-air TV is on the rise

For the past two years, we’ve seen a lot of weeping, wailing, and gnashing of teeth about cord-cutters – that people were abandoning pay TV for online services; putting the TV model in imminent danger of collapse. The only trouble with these declarations is that there has been very little …

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Exceptional Reporting Using Exception Reports

June 4, 2012

This article is re-posted from User Centric’s blog. Optimizing how people view and consume data is not new to the field of UX design.  Effective methods to enhance the consumption of complex data include the use of a wide range of data visualizations.  There is plenty of literature on …

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Don’t put me on hold!

May 30, 2012

http://youtu.be/5YGc4zOqozo We have all undergone a call centre experience – and the word undergone is apt, given that the pain and tedium can make the experience akin to a visit to the dentist, but without the fresh feeling at the end. Service organisations love them though, and for good …

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Brand and Comms thinking in the B2B World

May 17, 2012

There are often debates on the importance and role of brands in the B2B world. Is brand perception driven totally by satisfaction with the customer experience? Clearly more rational aspects such as product performance, experience and value are critical components, but in today’s …

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