GfK Insights Blog - expert opinion, insights and trends

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TechTalk Magazine: The Retail Edition

April 20, 2012

The first 2012 edition of our magazine, TechTalk, is now out, exploring current trends, issues and market developments affecting technology organisations today. In this edition we take a closer look at the customer purchase journey for technology products, with a particular focus on …

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Reading Non-Verbal Communication in UX Research

April 11, 2012

This article is re-posted from User Centric’s blog. I recently sat in on a presentation about gestures which made me think about the way in which we communicate with others around us. How do we actually convey meaning to others, and how do we communicate with others when we feel we cannot …

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Navigating the New Path to Purchase

April 2, 2012

Redefining shopper purchase behavior Forget what you thought you knew about the path to purchase. Digital technology and the challenging economy have redefined the way we shop. The path to purchase has transformed from a simple, linear model to a highly complex web of shopping behaviors …

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Strategies for Improving Quantitative Engagement

April 1, 2012

How many times have you taken or reviewed a survey and thought “this is boring”?  Unfortunately, it happens all too often as the length of surveys increases to yet another page of questions to be answered. As respondents become bored and/or uninterested, the value of their responses also tends …

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