GfK Insights Blog - expert opinion, insights and trends

Page 78 of 86

Bricks & Clicks: the start of a budding relationship?

April 24, 2012

The pressure on offline retail is growing with online retail’s move onto mobile platforms creating instant price transparency. The GfK finding that customer journey patterns are mixing online and offline in the purchase process means that retailers now need to invest in a truly omnichannel …

Read more

TechTalk Magazine: The Retail Edition

April 20, 2012

The first 2012 edition of our magazine, TechTalk, is now out, exploring current trends, issues and market developments affecting technology organisations today. In this edition we take a closer look at the customer purchase journey for technology products, with a particular focus on …

Read more

Reading Non-Verbal Communication in UX Research

April 11, 2012

This article is re-posted from User Centric’s blog. I recently sat in on a presentation about gestures which made me think about the way in which we communicate with others around us. How do we actually convey meaning to others, and how do we communicate with others when we feel we cannot …

Read more