GfK Insights Blog - expert opinion, insights and trends

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Transparo.de vs. Check24.de

February 1, 2012

This article is re-posted from SirValUse blog. With the beginning of autumn, the fight for insurance clients in the automotive sector has started again. Each year, on November 30, insurance clients in Germany have the opportunity to change their car insurance provider. This year, to help …

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Design goes subtle

January 17, 2012

The look of mobile devices has changed considerably over the past couple of years, or more precisely since Jan 9th 2007 when the iPhone was first unveiled. Since then there has been a gradual movement toward the ubiquitous large touch screen, rounded corners and thin form. To illustrate this, …

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Transcending Brand & Loyalty

January 14, 2012

Note: This piece first appeared in Quirk’s January 2012 issue. Over the past two decades there have been few paradigmatic changes in the world of customer satisfaction research. We seek to remedy this situation through the introduction of a new, broader construct that subsumes many elements of …

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