GfK Insights Blog - expert opinion, insights and trends

Page 79 of 86

Navigating the New Path to Purchase

April 2, 2012

Redefining shopper purchase behavior Forget what you thought you knew about the path to purchase. Digital technology and the challenging economy have redefined the way we shop. The path to purchase has transformed from a simple, linear model to a highly complex web of shopping behaviors …

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Strategies for Improving Quantitative Engagement

April 1, 2012

How many times have you taken or reviewed a survey and thought “this is boring”?  Unfortunately, it happens all too often as the length of surveys increases to yet another page of questions to be answered. As respondents become bored and/or uninterested, the value of their responses also tends …

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In Search of Shopper Intimacy

March 20, 2012

Closing the Capability Gap In Search of Shopper Intimacy The value of developing an integrated understanding of the consumer and the shopper is undeniable. Combining the voice of the shopper into brand and category plans is rapidly becoming a cost of entry for successful trading …

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Capturing China’s domestic market

March 15, 2012

China’s impact on the global economy has so far been mainly export-driven, but it is now entering a new phase of growth, shifting emphasis to its increasingly lucrative internal wealth. This change has triggered a whole new set of business opportunities, and means an understanding of the …

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