GfK Insights Blog - expert opinion, insights and trends

Page 79 of 84

Design goes subtle

January 17, 2012

The look of mobile devices has changed considerably over the past couple of years, or more precisely since Jan 9th 2007 when the iPhone was first unveiled. Since then there has been a gradual movement toward the ubiquitous large touch screen, rounded corners and thin form. To illustrate this, …

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Transcending Brand & Loyalty

January 14, 2012

Note: This piece first appeared in Quirk’s January 2012 issue. Over the past two decades there have been few paradigmatic changes in the world of customer satisfaction research. We seek to remedy this situation through the introduction of a new, broader construct that subsumes many elements of …

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Where next for word of mouth?

January 9, 2012

As consumers, we’re handing over more and more data about ourselves in exchange for products and services we take for granted. It’s this individual-level data that’s likely to provide the next generation of recommendation models, and the user experiences they fortify. Recently, for the first …

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Patient Value Driving Change

January 7, 2012

Developed countries have been struggling for some time with increasing twofold cost pressure on their health care systems. On one side, procedure volumes are rising because of the greater medical needs of the aging; on the other side, unit values have increased with the cost of improved medical …

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Turning UX into hard metrics

January 6, 2012

The importance of the User Experience (UX) is increasingly recognized for the crucial role it has to play in take-up and loyalty of devices & digital services. The consumer devotion to their product eco-system of choice, the way in which users are encouraged to explore and discover new …

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India: The Digital Age

The 'INCH' Revolution Today, we are living in the digital age. We wake up to the sound of an alarm, where our old age clock has more than likely been replaced by a 3.5” screen mobile phone. When on the move, we read news on a 10” tablet; in our office we start our daily schedule on a 15.6” …

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