GfK Insights Blog - expert opinion, insights and trends

Page 81 of 85

Where next for word of mouth?

January 9, 2012

As consumers, we’re handing over more and more data about ourselves in exchange for products and services we take for granted. It’s this individual-level data that’s likely to provide the next generation of recommendation models, and the user experiences they fortify. Recently, for the first …

Read more

Patient Value Driving Change

January 7, 2012

Developed countries have been struggling for some time with increasing twofold cost pressure on their health care systems. On one side, procedure volumes are rising because of the greater medical needs of the aging; on the other side, unit values have increased with the cost of improved medical …

Read more

Turning UX into hard metrics

January 6, 2012

The importance of the User Experience (UX) is increasingly recognized for the crucial role it has to play in take-up and loyalty of devices & digital services. The consumer devotion to their product eco-system of choice, the way in which users are encouraged to explore and discover new …

Read more

India: The Digital Age

The 'INCH' Revolution Today, we are living in the digital age. We wake up to the sound of an alarm, where our old age clock has more than likely been replaced by a 3.5” screen mobile phone. When on the move, we read news on a 10” tablet; in our office we start our daily schedule on a 15.6” …

Read more

Patient Insights – Opportunities in a New World

December 14, 2011

The need to understand patients The world is getting smaller. There are major advances every day, especially in technology and communication. Particularly over the last 10 years, information that was hard to obtain is now freely available over the Internet and can be accessed through various …

Read more