GfK Insights Blog - expert opinion, insights and trends

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So, Are You a UX Researcher or UX Designer? (Part 2)

November 3, 2011

My guess is that before, and possibly even after, reading our last blog, So are you a UX researcher or designer (Part 1), many will continue to identify themselves as either a UX researcher or a UX designer.  Why?  I think there are three reasons for this: 1. Much of our training is …

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So, Are You a UX Researcher or UX Designer? (Part 1)

November 1, 2011

This article is re-posted from User Centric’s blog. At User Centric (now GfK's User Experience group), our user experience consultants possess a variety of skills and diverse backgrounds. Some of us avow our allegiance to research, while some profess our loyalty to design. But should we …

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The Truth About Webcam Eye Tracking

October 13, 2011

(Re-post from the Eye Tracking the User Experience Blog.  Aga is currently writing Eye Tracking the User Experience, A Practical Guide, to be published by Rosenfeld Media in 2013.) By now everyone has probably heard of webcam eye tracking. If you haven't, it is exactly what it sounds like - …

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