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The Most Precise (or Most Accurate?) Eye Tracker

May 18, 2011

(Re-post from the “Eye Tracking the User Experience” Blog.  Aga is currently writing Eye Tracking the User Experience, A Practical Guide, to be published by Rosenfeld Media in 2013.) To keep up with the developments in research and technology, I have a Google Alert set up for "eye tracking" …

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De-Coding the Medical Bill

May 12, 2011

This article is re-posted from User Centric’s blog. How to improve patient satisfaction and billing efficiency with a little user research It’s an all too familiar situation: a month after your routine check-up, you receive a medical statement from your physician’s practice. As you’re looking …

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Eye Tracking Bing vs. Google: A Second Look

January 27, 2011

This article is re-posted from User Centric’s blog. Last year saw significant changes in the war between Microsoft’s Bing search engine and Google.  Bing struck first when it began powering Yahoo!’s searches, thus accounting for nearly 25% of searches in the United States. Google then …

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6 Things To Do Now in Contact Centers

November 11, 2010

This article is re-posted from User Centric’s blog. Having spent a lot of time observing people interact with software in contact centers, we have watched them do “back flips” and “pretzel moves” to accomplish what should be straightforward tasks.  During an average phone call, agents must …

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Clipping Coupons? Not Anymore!

October 12, 2010

This article is re-posted from User Centric’s blog. I know I could save a lot of money on groceries if I used more coupons. But the clipping, sorting, and in-store shuffling is tedious, and often I end up feeling it just is not worth the hassle. That’s why I was intrigued to learn about …

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