GfK Insights Blog - expert opinion, insights and trends

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Clipping Coupons? Not Anymore!

October 12, 2010

This article is re-posted from User Centric’s blog. I know I could save a lot of money on groceries if I used more coupons. But the clipping, sorting, and in-store shuffling is tedious, and often I end up feeling it just is not worth the hassle. That’s why I was intrigued to learn about …

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Storyboarding the Modern Boardroom Meeting

September 24, 2010

This article is re-posted from User Centric’s blog.   Coming from a background in media production, one of my most cherished design communication tools is the storyboard. Most commonly associated with laying out a rough sketch of a film, animation, or television show, storyboards shouldn’t be …

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Talkin’ ’bout My Generation

February 18, 2010

Generational marketing has a long history in the US, but is not so prevalent in the UK, or indeed many other markets around the world. Instead, over here people tend to talk about age bands and socio-economic groups, with phrases such as “25-34 year old ABC1s” being bandied around by media …

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Top Gen-Y-Friendly Companies

February 1, 2010

Much has been written about Gen-Y entering the workplace as employers look for recruiting and retention strategies that meet this generation's unique expectations and goals. This their annual study of Gen-Y friendly companies in greater Chicago, Brill Street + Company identified the top 50 …

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Best Practices for Designing Mobile Applications

August 26, 2009

This article is re-posted from User Centric’s blog. Mobile application interfaces offer unique challenges when designing for the user experience. Limited screen size, navigation restrictions and broad audience experience levels pose hurdles that, if not carefully considered, can derail even …

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