GfK Insights Blog - expert opinion, insights and trends

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Eye Tracking Bing vs. Google: A Second Look

January 27, 2011

This article is re-posted from User Centric’s blog. Last year saw significant changes in the war between Microsoft’s Bing search engine and Google.  Bing struck first when it began powering Yahoo!’s searches, thus accounting for nearly 25% of searches in the United States. Google then …

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6 Things To Do Now in Contact Centers

November 11, 2010

This article is re-posted from User Centric’s blog. Having spent a lot of time observing people interact with software in contact centers, we have watched them do “back flips” and “pretzel moves” to accomplish what should be straightforward tasks.  During an average phone call, agents must …

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Clipping Coupons? Not Anymore!

October 12, 2010

This article is re-posted from User Centric’s blog. I know I could save a lot of money on groceries if I used more coupons. But the clipping, sorting, and in-store shuffling is tedious, and often I end up feeling it just is not worth the hassle. That’s why I was intrigued to learn about …

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Storyboarding the Modern Boardroom Meeting

September 24, 2010

This article is re-posted from User Centric’s blog.   Coming from a background in media production, one of my most cherished design communication tools is the storyboard. Most commonly associated with laying out a rough sketch of a film, animation, or television show, storyboards shouldn’t be …

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Talkin’ ’bout My Generation

February 18, 2010

Generational marketing has a long history in the US, but is not so prevalent in the UK, or indeed many other markets around the world. Instead, over here people tend to talk about age bands and socio-economic groups, with phrases such as “25-34 year old ABC1s” being bandied around by media …

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