GfK Insights Blog - expert opinion, insights and trends

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Nations as brands: Why global perception matters

February 22, 2017

In today’s world, places are getting increasingly accessible, and global citizens have a vast array of choices where to do business and work, and where to spend their leisure time. Digital technologies and modern consumer goods and services are everywhere, regardless of nations’ cultures, …

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Why biopharma needs to improve customer engagement

February 21, 2017

It’s time to question the effectiveness of pharmaceutical engagement with its stakeholders. The 15th Annual eyeforpharma Summit, which took place from March 14-16 in Barcelona, posed the questions*: “What’s stopping us from being patient-centric? Is it laziness? Or…is it simply too difficult to …

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