Brand & Customer Experience

Brand success in the new world

October 27, 2015

Sustainability is a major goal for any brand. In order to become sustainable, a brand must make an emotional connection to its customers. In order to make an emotional connection, a brand must constantly engage and evolve its relationship with its customers. In her speech at the GfK Future …

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Can automakers achieve data-driven empathy?

August 19, 2014

A recent article in a business journal said companies are failing to follow established relationship "rules" and should use their Customer Relationship Management (CRM) systems to develop "data-driven empathy" about what's really going on in the hearts and minds of their customers. Some …

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The Brand Divorce

August 5, 2014

In 2013, 3.5 million Chinese couples filed for a divorce - an increase of 12.3% over the previous year. With more and more Chinese choosing to part ways with their partners and live on their own, the Chinese marriage is in crisis. In addition, many more, particularly educated women (often …

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