Consumer Trends

Confucian Stress

December 10, 2015

Money (perceived lack of it) the biggest cause of stress in the world! Mark Zuckerberg, the founder of Facebook, has declared that he will give away 99% of his shares in the company, worth $45 billion, for philanthropic purposes. He is in good company, as several other billionaires, …

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Augmented reality: Is this the real life?

December 9, 2015

Virtual and real worlds are moving closer together. Augmented reality (AR) is expected to be used by brands embracing the technology more in their advertising campaigns, as well as beyond onto the high street. Increased interactivity and customer engagement are just two of the rewards for the …

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Hey, good looking…

July 17, 2015

The pressure to look good surrounds us. TV programs, advertisements on the high street and in magazines, newspaper stories on celebrities, even the endless selfies on social media – there are really very few major communication channels are not promoting images of good looking …

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Being Green wins you customers

June 8, 2015

Based on our study findings, being green attracts consumers. But, before brands leap for their strategy plans, let’s analyze what really motivates consumers in this area. Here are the facts. Three quarters of consumers internationally say that brands today have to be environmentally …

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Who really leads in the kitchen?

May 1, 2015

It’s probably fair to say that retailers target most of their advertising for “all things cooking” towards women. But are the ladies really still the driving force in the kitchen – and therefore in kitchen purchases? And which countries harbor a population that is simply bursting with cooking …

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