Consumer Trends

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The Power of Visual Influence

June 19, 2014

Communication in our society is increasingly visual – driven, in part, by the rapid rise of connected devices such as smartphones and tablets. More than half of consumers today are equipped with smartphones -- and thus with increasingly high-resolution cameras, and readily available access to …

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How Women Can Help Gaming Companies Win Big

June 5, 2014

What do women want? The answer just might be online games. The surprise for many is that women aged 35-44 emerged as the heaviest single group of users of online games, a demographic shift that we believe perfectly aligns with growing access to games from mobile devices and the development of …

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Hispanic Marketing: A Family Affair

April 16, 2014

There are many reasons to target Hispanic consumers. The most obvious one is size. The US Hispanic population is projected to grow to 79 million by 2030, when they will comprise 22% of the total, growing at more than six times the rate of non-Hispanics. The Hispanic market currently accounts …

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