Consumer Trends

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Trends that drive the auto industry

March 24, 2014

Recently, I was reading an article about how consumers' choices are influenced not only by the usual decision drivers of price, quality and reputation, but also by their values and beliefs. This reminded me of our Roper Reports® Worldwide Study which tracks 12 major global trends. In …

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Going Green Not So Easy for Brazilian Drivers

March 12, 2014

Brazilians, despite their tendency to think in a green way, have few options for purchasing an Electric Vehicle (EV), even though Brazil is home to some of the most congested cities on the planet. Sao Paulo, for instance, has the third highest number of inhabitants per vehicle. Brazilians …

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The Awakening of Animal Anthropomorphism

February 27, 2014

As reported in the Journal of Current Biology,  dogs are far more attuned to human emotions than previously thought. These deep emotional links perhaps explain why consumers seem to attribute human characteristics and behaviours to their pets, and why marketers are responding with products and …

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How to target multi-channel consumers

February 21, 2014

The amount of time that consumers spend online has been rising for years. That’s not news. But what is interesting is that the amount of time spent on the internet has not ‘eaten into’ the amount of time spent watching TV or listening to the radio. Instead, consumers are increasing their …

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Big Opportunities from Thinking Small

February 13, 2014

While many mature markets are recovering from economic crisis at the macro level, consumers aren’t seeing this reflected in their standard of living, and real incomes are still lower than before the crash thanks to stagnant wage growth coupled with inflation. As consumers seek products that can …

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