Consumer Trends

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Hispanic Marketing: A Family Affair

April 16, 2014

There are many reasons to target Hispanic consumers. The most obvious one is size. The US Hispanic population is projected to grow to 79 million by 2030, when they will comprise 22% of the total, growing at more than six times the rate of non-Hispanics. The Hispanic market currently accounts …

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Trends that drive the auto industry

March 24, 2014

Recently, I was reading an article about how consumers' choices are influenced not only by the usual decision drivers of price, quality and reputation, but also by their values and beliefs. This reminded me of our Roper Reports® Worldwide Study which tracks 12 major global trends. In …

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Going Green Not So Easy for Brazilian Drivers

March 12, 2014

Brazilians, despite their tendency to think in a green way, have few options for purchasing an Electric Vehicle (EV), even though Brazil is home to some of the most congested cities on the planet. Sao Paulo, for instance, has the third highest number of inhabitants per vehicle. Brazilians …

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Tech Innovation That’s Fit for Purpose

March 12, 2014

One of the concepts that underpin GfK’s innovation philosophy is that great ideas for new products and services can be inspired by adjacent or even less-closely related ancillary categories. Scanning the marketplace for potentially disruptive new ideas that could spread to other categories is …

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The Awakening of Animal Anthropomorphism

February 27, 2014

As reported in the Journal of Current Biology,  dogs are far more attuned to human emotions than previously thought. These deep emotional links perhaps explain why consumers seem to attribute human characteristics and behaviours to their pets, and why marketers are responding with products and …

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How to target multi-channel consumers

February 21, 2014

The amount of time that consumers spend online has been rising for years. That’s not news. But what is interesting is that the amount of time spent on the internet has not ‘eaten into’ the amount of time spent watching TV or listening to the radio. Instead, consumers are increasing their …

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