Digital Marketing Intelligence

Evaluating mobile ads: At last!

November 6, 2015

If you’re running advertising campaigns that integrate digital as part of your media plan you’ll know that measuring mobile ad effectiveness is a significant challenge. Going beyond impression delivery reports and conversion KPIs to deliver a view on branding impact and cross media …

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How online is paving the path to purchase

September 10, 2015

Regardless of whether consumers are clicking “buy” at the virtual checkout, online remains a major sales channel and an irrefutable part of today’s purchase journey. Fact: from cosmetics to TVs, online is where brands and consumers hook up – whether that’s to find information about a product or …

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Why mobile is the new web

September 7, 2015

The mobile revolution: it’s one of the most talked about phenomena in consumer technology. Yet advertising spend on mobile is still far behind use and the number of eyeballs that might see it – and we all know that advertising needs to follow the users to be effective. So what’s causing this …

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A perfect data paradox in the digital age

February 9, 2015

Seven essential digital ad effectiveness research considerations Pretty much most things generate data these days. You get up in the morning and your Fitbit records your first step. You walk down the road and your footfall is measured in at least two ways (most likely by CCTV if you live in …

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