FMCG

How online is paving the path to purchase

September 10, 2015

Regardless of whether consumers are clicking “buy” at the virtual checkout, online remains a major sales channel and an irrefutable part of today’s purchase journey. Fact: from cosmetics to TVs, online is where brands and consumers hook up – whether that’s to find information about a product or …

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Learning from leading edge consumers

November 7, 2014

The constant changes in today’s digital world are revolutionizing the retail experience, for both consumers and retailers. Consumers can now shop virtually any time, anywhere and for anything. But with new possibilities and new technologies comes a thirst for even greater change and innovation. …

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