Market Opportunities & Innovation

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Going Green Not So Easy for Brazilian Drivers

March 12, 2014

Brazilians, despite their tendency to think in a green way, have few options for purchasing an Electric Vehicle (EV), even though Brazil is home to some of the most congested cities on the planet. Sao Paulo, for instance, has the third highest number of inhabitants per vehicle. Brazilians …

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Tech Innovation That’s Fit for Purpose

March 12, 2014

One of the concepts that underpin GfK’s innovation philosophy is that great ideas for new products and services can be inspired by adjacent or even less-closely related ancillary categories. Scanning the marketplace for potentially disruptive new ideas that could spread to other categories is …

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The King is dead, long live the King.

February 12, 2014

The phrase, “Cash is King” no longer applies in my house. The product development and marketing efforts of credit card issuers and operators have worked terrifically on the spending habits and attitudes of those in my household. King cash is dead; at least it is in my household. This is …

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A smart form for the smartphone?

January 20, 2014

The “smartphone” is a term we are all very familiar with; first coined in 1997 by Ericsson, the smartphone has seeped its way through our society and is now firmly grounded into our lives. In its early stages the device came in a variety of shapes including flip screens with an aerial, flip …

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