Market Opportunities & Innovation

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The King is dead, long live the King.

February 12, 2014

The phrase, “Cash is King” no longer applies in my house. The product development and marketing efforts of credit card issuers and operators have worked terrifically on the spending habits and attitudes of those in my household. King cash is dead; at least it is in my household. This is …

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A smart form for the smartphone?

January 20, 2014

The “smartphone” is a term we are all very familiar with; first coined in 1997 by Ericsson, the smartphone has seeped its way through our society and is now firmly grounded into our lives. In its early stages the device came in a variety of shapes including flip screens with an aerial, flip …

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So much free content, so why pay?

December 18, 2013

‘Free’ and ‘superfluous’ have come to resemble a kind of base state for a lot of online content. The same stories and videos are repeated endlessly across free news sites, blogs, Twitter feeds and video-hosting sites – to name just a few. Undifferentiated content allows for more or less …

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How Energy Drinks Can Power Up in 2014

December 17, 2013

Despite slowing growth and fairly persistent negative news around health concerns, Energy Drinks have an opportunity to maintain their momentum in 2014. Users of this category tend to be young and very highly engaged, offering the opportunity to stay relevant as these customers age. In …

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Help Consumers Achieve Life Goals in 2014

December 12, 2013

2014 is fast approaching, and the turn of the year is often a time to reflect on what we’ve achieved in life and what we still aspire to. Data from Roper Reports Worldwide show that the aspirations of consumers around the world have changed in recent years, and brands and companies would do …

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