Market Opportunities & Innovation

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Black Friday Goes Global – You Read it Here First

December 11, 2013

Shoppers in the US are accustomed to the Holiday shopping period beginning on Black Friday, often accompanied by chaotic scenes as bargain-hunters jostle to grab the best deals. It came as a shock to many Brits to see similar events unfolding in the UK this year, but in fact it’s something GfK …

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The New American Mobility

November 14, 2013

With the days getting darker and the temperatures dropping, talk among my consumer-trend colleagues has turned to how long into the winter people will use New York’s new Citi Bikes bike-sharing program. If our research on Americans’ changing lifestyles is indicative, the answer seems clear: as …

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If the choux fits….

October 23, 2013

Here in Britain, there’s been a furore of excitement over the latest series of the BAFTA-winning television programme, the Great British Bake Off (affectionately known as “Bake Off”). As well as keeping millions of viewers enthralled, the show’s popularity also reflects broader shifts in the …

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Consumers Increasingly Control Connections

October 15, 2013

The ability to be connected anywhere really is great. The power to have an instant message conversation with friends from Delhi to the Democratic Republic of Congo at no extra cost all on my commute home is something that would have been unimaginable a mere decade ago. Times are changing faster …

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The digital decision maker

October 10, 2013

The connected consumer is on the rise, but what of B2B decision-makers? Has the digital revolution hit this group in the same way? Does this diminish the role of the salesperson, or have reports of their death been greatly exaggerated? Developments in B2B marketing have encouraged the rise …

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