Market Opportunities & Innovation

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So much free content, so why pay?

December 18, 2013

‘Free’ and ‘superfluous’ have come to resemble a kind of base state for a lot of online content. The same stories and videos are repeated endlessly across free news sites, blogs, Twitter feeds and video-hosting sites – to name just a few. Undifferentiated content allows for more or less …

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How Energy Drinks Can Power Up in 2014

December 17, 2013

Despite slowing growth and fairly persistent negative news around health concerns, Energy Drinks have an opportunity to maintain their momentum in 2014. Users of this category tend to be young and very highly engaged, offering the opportunity to stay relevant as these customers age. In …

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Help Consumers Achieve Life Goals in 2014

December 12, 2013

2014 is fast approaching, and the turn of the year is often a time to reflect on what we’ve achieved in life and what we still aspire to. Data from Roper Reports Worldwide show that the aspirations of consumers around the world have changed in recent years, and brands and companies would do …

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Black Friday Goes Global – You Read it Here First

December 11, 2013

Shoppers in the US are accustomed to the Holiday shopping period beginning on Black Friday, often accompanied by chaotic scenes as bargain-hunters jostle to grab the best deals. It came as a shock to many Brits to see similar events unfolding in the UK this year, but in fact it’s something GfK …

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The New American Mobility

November 14, 2013

With the days getting darker and the temperatures dropping, talk among my consumer-trend colleagues has turned to how long into the winter people will use New York’s new Citi Bikes bike-sharing program. If our research on Americans’ changing lifestyles is indicative, the answer seems clear: as …

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If the choux fits….

October 23, 2013

Here in Britain, there’s been a furore of excitement over the latest series of the BAFTA-winning television programme, the Great British Bake Off (affectionately known as “Bake Off”). As well as keeping millions of viewers enthralled, the show’s popularity also reflects broader shifts in the …

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Consumers Increasingly Control Connections

October 15, 2013

The ability to be connected anywhere really is great. The power to have an instant message conversation with friends from Delhi to the Democratic Republic of Congo at no extra cost all on my commute home is something that would have been unimaginable a mere decade ago. Times are changing faster …

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