Mexicans are now spending a lot more time online with their mobile devices. Latest data from GfK’s Crossmedia Visualizer shows the amount of time Mexicans are spending online has increased from an average of 183 minutes per month during first half of 2017 to 210 minutes per month in H1 2018 …
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UK digital radio hits listening milestone: Time to turn off analogue FM or not?
by John Carroll
UK radio reached a significant milestone on 17 May 2018 when the RAJAR Q1 2018 listening figures were published. For the first time, over half (51%) of all weekly radio listening was via a digital platform, such as DAB (Digital Audio Broadcasting), online or through digital TV. In other words, …
Read moreConnecting with the “connected” TV audience
by Lex van Meurs
With whom, what and how are you “connected” when you watch TV? Gone are the days that TV is a device you switch on to see what is being broadcast. For decades, we were also watching self-recorded content, and today there is an avalanche of online digital video allowing us to view whatever we …
Read more‘The Grand Tour’ drives into pole position for Amazon
by Christopher Smith
The Grand Tour – Amazon’s biggest visual production to date - was released on 18 November 2016. Essentially, for all those who aren’t aware of what The Grand Tour is, the show is an updated version of BBC’s Top Gear, hosted by the three presenters who really (whether you like them or not) made …
Read moreSquare eyes: Are kids in the UK watching too much video?
by Nigel James
Did you watch the most recent episode of Homeland last night? Maybe you caught up on the new BBC drama Taboo, watched some YouTube clips or just had an evening of chilling in front of Netflix. Whether you viewed any video content or not last night, there is no denying that the way in which we …
Read moreMillennials: Are ‘digital natives’ more engaged with e-commerce?
by Amy Warwick
In a world increasingly active online, more and more questions arise to define the ‘digitally savvy’ population. We know Millennials, those reaching adulthood around the year 2000, have been born into a digital world, but are they more engaged with e-commerce brands? Using Millennials as a …
Read moreAutomotive marketing: Understanding the multiple touchpoints of the Connected Driver
by Ondrej Szabo
Today’s fragmented media landscape presents a significant challenge to automotive retailers seeking to maximize the efficiency of their online campaigns. The growing importance of online media combined with the proliferation of connected devices further exacerbates the problem. How can you …
Read moreAutomotive sales: A long and winding road
by Thomas Schmelzer
When a consumer drives a new car off the forecourt it marks the beginning of one journey and the end of another. The path to purchase is a long and winding road. In all likelihood, today’s Connected Consumer will have consulted numerous sources of both paid and earned media. They will have had …
Read moreDoes everybody need to do everything to do video right?
by Niko Waesche
If you were to cook up a video service for subscribers today, what ingredients would you need? The recipe for success would surely include a significant measure of exclusive content, mixed with a generous combination of subscriber and other data sets, served with full control over brand, …
Read more4 ways to transform traditional TV viewing measurement
by Robert Nicklas
Our lifestyles are changing. We are Connected Consumers and our fast-paced lives have created a need for convenience and personalization. When it comes to entertainment, connectivity has converted viewers into “media multi-taskers”. It has driven an evolution in the way we consume TV. Yet …
Read moreThe currency exchange market for audience measurement
by John Carroll
Changing a currency is not easy. Countries will testify to this. You only need to consider the challenge of changing to decimal currency in the UK in 1971, or the more recent difficulties experienced by the Eurozone countries that adopted a single currency. Part of the problem is that a …
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