Mobile Insights

Why mobile is the new web

September 7, 2015

The mobile revolution: it’s one of the most talked about phenomena in consumer technology. Yet advertising spend on mobile is still far behind use and the number of eyeballs that might see it – and we all know that advertising needs to follow the users to be effective. So what’s causing this …

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Content Everywhere and Always On

September 3, 2015

On September 12, 2015, at this year's IBC, I have the pleasure of moderating a panel called "Future Consumer, Content Everywhere and Always On!" which investigates the implications of video being everywhere for consumers and the media industry. Executives, experts and researchers from …

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Marketing the cloud

August 31, 2015

Only 13% of 27,000 people, across 22 countries agree completely that it is essential to store or access their created content in the cloud. Only? Really? I’m surprised the figure is so high! Remember, this is the percentage of people that gave the most extreme score (7, out of a 7-point scale) …

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Key trends in the global smartphone market: Part 2

July 16, 2015

1.2 billion smartphones were sold globally in 2014, and in the first quarter of 2015, smartphone unit demand was up +7% on the same period of last year. So what is driving this continuing success story? We’ve identified four key trends influencing the global smartphone market. Here are some …

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The underbanked: mobile’s blindspot

April 10, 2015

The 5th Annual Federal Reserve’s Board of Governors’ Consumers and Mobile Finance Report was released to the public last week. It is chocked full of useful insights that speak to how the use of mobile phones is evolving the way consumers bank, make payments and shop in the US. This Consumers …

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