Promotion & Causal Retail

When Vendors and Retailers Go All Over the MAP

May 27, 2014

When CPG, HBA, and other manufacturers invest millions of dollars in promotion campaigns, the goal is to build deeper relationships – not just with consumers, but also vendors and retailers. And to give their dollars a solid shot at paying off, manufacturers design elaborate campaigns. By …

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What’s in store for the future of retail staff?

April 27, 2012

In an age when consumers research their purchases thoroughly online, talk to their friends for recommendations, and test out their potential purchases in store, exactly what role do store staff have to play beyond facilitating the experience? Recent research by GfK shows that the suitable mix …

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Bricks & Clicks: the start of a budding relationship?

April 24, 2012

The pressure on offline retail is growing with online retail’s move onto mobile platforms creating instant price transparency. The GfK finding that customer journey patterns are mixing online and offline in the purchase process means that retailers now need to invest in a truly omnichannel …

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TechTalk Magazine: The Retail Edition

April 20, 2012

The first 2012 edition of our magazine, TechTalk, is now out, exploring current trends, issues and market developments affecting technology organisations today. In this edition we take a closer look at the customer purchase journey for technology products, with a particular focus on …

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