POS Tracking

Food for thought: which european markets offer the most potential for online sales of technical consumer goods?

February 12, 2015

Technical Consumer Goods – it’s a vast market, but how do sales breakdown online compared to offline? Our new infographic based on latest GfK Retail Sales Tracking data provides some of the key facts at-a-glance. From how much money is spent online vs offline, to the biggest five markets and …

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Gaining traction: truck tire sales in europe

October 28, 2014

Some of the most perplexing questions in marketing are indeed some of the most intellectually interesting ones. There's so many ways to approach a research question. Which is the right approach? Is my model the best-suited? What about the data in my model? As the leader for automotive in …

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