POS Tracking

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Converting browsers to buyers

June 6, 2014

We all recognize that the rise in ownership of connected devices is driving the growth of e-commerce. With more and more people turning to their mobile devices to research and make purchases, online transactions are forecast to reach $25 trillion by American Express*. But can the online …

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Maximising Mobile at BAFTA

May 23, 2014

It can feel as though we are constantly being bombarded with facts, figures and statistics about mobile. But what does any of it mean, and how can we start to make sense of the mobile jungle? This was the theme of Maximising Mobile, hosted by GfK at the iconic BAFTA location in London, which …

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The King is dead, long live the King.

February 12, 2014

The phrase, “Cash is King” no longer applies in my house. The product development and marketing efforts of credit card issuers and operators have worked terrifically on the spending habits and attitudes of those in my household. King cash is dead; at least it is in my household. This is …

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