POS Tracking

Page 4 of 4

Who’s Driving Automotive Innovation?

June 12, 2012

One of the crucial stories for global marketers and manufacturers in coming years is the shift in impetus of consumer demand from the Developed markets of Europe, North America and Asia, to the Emerging world. One sector at the vanguard of this shift is the automotive category, with many of the …

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Details, Details

June 12, 2012

Whether you ascribe to Flaubert’s assertion that “the good God is in the detail” or prefer the alternative version that it’s the devil, it’s hard to deny that details do matter. The late Apple CEO Steve Jobs was legendary for sending designers back to the drawing board dozens of times to get …

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What’s in store for the future of retail staff?

April 27, 2012

In an age when consumers research their purchases thoroughly online, talk to their friends for recommendations, and test out their potential purchases in store, exactly what role do store staff have to play beyond facilitating the experience? Recent research by GfK shows that the suitable mix …

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Bricks & Clicks: the start of a budding relationship?

April 24, 2012

The pressure on offline retail is growing with online retail’s move onto mobile platforms creating instant price transparency. The GfK finding that customer journey patterns are mixing online and offline in the purchase process means that retailers now need to invest in a truly omnichannel …

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India: The Digital Age

The 'INCH' Revolution Today, we are living in the digital age. We wake up to the sound of an alarm, where our old age clock has more than likely been replaced by a 3.5” screen mobile phone. When on the move, we read news on a 10” tablet; in our office we start our daily schedule on a 15.6” …

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