Roper

How Generation Z shops for fashion

July 8, 2015

How do today’s 16-21 year olds (aka Generation Z) shop for fashion compared with other consumer age groups? The answer is that their purchase journey differs according to the country they live in – as it does for other age groups. So while fashion retailers have more opportunities than ever to …

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Making the second-best solution shine

June 10, 2015

“So Jim, what’s the household chore you hate the most?” I queried my office mate. “Cleaning toilets” was his prompt reply. “And what would make it better?” He thought a moment, then, laughing, he said, “Having someone else do it!” Boom – he nailed it. In fact, cleaning bathrooms is …

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Spice is nice: snacking in india

February 4, 2015

With its soft-blue label and taupe package, the Relax 100% natural health bar looks like the type of good-for-you product you’d expect in an upscale food chain like the U.S.A.’s Whole Foods. But its provenance is India. And that says a lot about where the snack-food market – and, in a larger …

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