Shopper & Retail Strategy

Hey, good looking…

July 17, 2015

The pressure to look good surrounds us. TV programs, advertisements on the high street and in magazines, newspaper stories on celebrities, even the endless selfies on social media – there are really very few major communication channels are not promoting images of good looking …

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I just left my bank…here’s why

September 30, 2014

I was greeted by a piece of mail from my bank when I arrived home today. It was unusual in that it was in a nice envelope and it felt like someone actually stuffed it by hand. In it, was a letter from my branch manager, telling me that our branch was closing. It said that I should not worry - …

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The Brand Divorce

August 5, 2014

In 2013, 3.5 million Chinese couples filed for a divorce - an increase of 12.3% over the previous year. With more and more Chinese choosing to part ways with their partners and live on their own, the Chinese marriage is in crisis. In addition, many more, particularly educated women (often …

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Coke Invests in the Power of Stories

February 25, 2014

In November 2013, The Coca-Cola Company generated plenty of excitement with the launch of its new homepage.  Coke’s proclamation that ‘the Corporate Website is dead’ coincided with its public decree that “content is king” and storytelling is the cornerstone of 21st-century communications. …

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How to target multi-channel consumers

February 21, 2014

The amount of time that consumers spend online has been rising for years. That’s not news. But what is interesting is that the amount of time spent on the internet has not ‘eaten into’ the amount of time spent watching TV or listening to the radio. Instead, consumers are increasing their …

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In Search of Good Retailer Shopping Apps

October 22, 2012

In today’s convenience-driven, on-the-go world, it is incredibly surprising how few impactful mobile apps are now available that help make shopping easy using a smartphone.  Over half of U.S. households now own a smartphone, and 43% are using their smartphones to shop, according to the latest …

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