Trends & Forecasting

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India: The Digital Age

The 'INCH' Revolution Today, we are living in the digital age. We wake up to the sound of an alarm, where our old age clock has more than likely been replaced by a 3.5” screen mobile phone. When on the move, we read news on a 10” tablet; in our office we start our daily schedule on a 15.6” …

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Talkin’ ’bout My Generation

February 18, 2010

Generational marketing has a long history in the US, but is not so prevalent in the UK, or indeed many other markets around the world. Instead, over here people tend to talk about age bands and socio-economic groups, with phrases such as “25-34 year old ABC1s” being bandied around by media …

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