Trends & Forecasting

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Food for thought: which european markets offer the most potential for online sales of technical consumer goods?

February 12, 2015

Technical Consumer Goods – it’s a vast market, but how do sales breakdown online compared to offline? Our new infographic based on latest GfK Retail Sales Tracking data provides some of the key facts at-a-glance. From how much money is spent online vs offline, to the biggest five markets and …

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The corporate IoT and security

January 15, 2015

The "Internet of Things" (IoT) is one of the most revolutionary trends in technology today. It is often referenced in relation to the ‘smart home’, where household appliances, meters and devices autonomously communicate with each other via the internet and wireless signals. Yet the IoT is …

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Navigating the changing biosimilar landscape

December 4, 2014

Most healthcare systems in developed countries are faced with a significant challenge: providing citizens with high-quality healthcare in the face of perpetually increasing costs. The current cost trajectory is unsustainable, and payers must find ways to control spending without compromising on …

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Gaining traction: truck tire sales in europe

October 28, 2014

Some of the most perplexing questions in marketing are indeed some of the most intellectually interesting ones. There's so many ways to approach a research question. Which is the right approach? Is my model the best-suited? What about the data in my model? As the leader for automotive in …

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