Trends & Forecasting

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Safety first: the road to self-drive

January 23, 2015

Not so long ago it was a concept associated with science fiction. Now the dream of the self-driving car is on its way to becoming reality. Obviously there are legal and regulatory hurdles still to overcome, but self-drive technology has been developed and refined, and self-driving cars will …

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The corporate IoT and security

January 15, 2015

The "Internet of Things" (IoT) is one of the most revolutionary trends in technology today. It is often referenced in relation to the ‘smart home’, where household appliances, meters and devices autonomously communicate with each other via the internet and wireless signals. Yet the IoT is …

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Gaining traction: truck tire sales in europe

October 28, 2014

Some of the most perplexing questions in marketing are indeed some of the most intellectually interesting ones. There's so many ways to approach a research question. Which is the right approach? Is my model the best-suited? What about the data in my model? As the leader for automotive in …

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Does Generation Y really hate driving?

September 10, 2014

It has become common currency in recent times to classify Generation Y as uniformly disinterested in or even hostile to driving. However, GfK’s recent study on their attitudes and motivations reveals a much less simplistic picture, with 74% of the 18 – 34 age group appearing in the more …

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