Trends & Forecasting

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Think differently about mobile research

August 6, 2014

Smartphones and tablets are becoming involved in almost everything that we do. This societal shift to a mobile lifestyle presents challenges as well as opportunities to market research. And being proactive is essential for researchers. In our latest video, Pat Graham (Chief Solution Strategist, …

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The Brand Divorce

August 5, 2014

In 2013, 3.5 million Chinese couples filed for a divorce - an increase of 12.3% over the previous year. With more and more Chinese choosing to part ways with their partners and live on their own, the Chinese marriage is in crisis. In addition, many more, particularly educated women (often …

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How Women Can Help Gaming Companies Win Big

June 5, 2014

What do women want? The answer just might be online games. The surprise for many is that women aged 35-44 emerged as the heaviest single group of users of online games, a demographic shift that we believe perfectly aligns with growing access to games from mobile devices and the development of …

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Maximising Mobile at BAFTA

May 23, 2014

It can feel as though we are constantly being bombarded with facts, figures and statistics about mobile. But what does any of it mean, and how can we start to make sense of the mobile jungle? This was the theme of Maximising Mobile, hosted by GfK at the iconic BAFTA location in London, which …

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Hispanic Marketing: A Family Affair

April 16, 2014

There are many reasons to target Hispanic consumers. The most obvious one is size. The US Hispanic population is projected to grow to 79 million by 2030, when they will comprise 22% of the total, growing at more than six times the rate of non-Hispanics. The Hispanic market currently accounts …

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