Trends & Forecasting

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Does Generation Y really hate driving?

September 10, 2014

It has become common currency in recent times to classify Generation Y as uniformly disinterested in or even hostile to driving. However, GfK’s recent study on their attitudes and motivations reveals a much less simplistic picture, with 74% of the 18 – 34 age group appearing in the more …

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Common-Health Games

August 18, 2014

The recent Commonwealth Games is just the latest in a number of international sporting events hosted by the United Kingdom that have proved successful both in sporting terms and from the perspective of motivating the population to become more engaged with sport. Other recent examples are the …

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The Doctor Will Text You Now

August 7, 2014

Technology will continue to play a powerful role in the future of medicine, not just in the direct delivery of care, but also in communication within the care system. This includes doctor/patient interactions, which are diversifying away from strict reliance on the exam room. Health plans are …

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Think differently about mobile research

August 6, 2014

Smartphones and tablets are becoming involved in almost everything that we do. This societal shift to a mobile lifestyle presents challenges as well as opportunities to market research. And being proactive is essential for researchers. In our latest video, Pat Graham (Chief Solution Strategist, …

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The Brand Divorce

August 5, 2014

In 2013, 3.5 million Chinese couples filed for a divorce - an increase of 12.3% over the previous year. With more and more Chinese choosing to part ways with their partners and live on their own, the Chinese marriage is in crisis. In addition, many more, particularly educated women (often …

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