Trends & Forecasting

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How Women Can Help Gaming Companies Win Big

June 5, 2014

What do women want? The answer just might be online games. The surprise for many is that women aged 35-44 emerged as the heaviest single group of users of online games, a demographic shift that we believe perfectly aligns with growing access to games from mobile devices and the development of …

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Maximising Mobile at BAFTA

May 23, 2014

It can feel as though we are constantly being bombarded with facts, figures and statistics about mobile. But what does any of it mean, and how can we start to make sense of the mobile jungle? This was the theme of Maximising Mobile, hosted by GfK at the iconic BAFTA location in London, which …

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Hispanic Marketing: A Family Affair

April 16, 2014

There are many reasons to target Hispanic consumers. The most obvious one is size. The US Hispanic population is projected to grow to 79 million by 2030, when they will comprise 22% of the total, growing at more than six times the rate of non-Hispanics. The Hispanic market currently accounts …

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The data agenda: can Big Data and privacy co-exist?

March 13, 2014

Back in 2011, the World Economic Forum (WEF) compared personal data to oil, as an asset class of extraordinary economic value. Oil was central to the development of the industrial revolution. Without it, much of the infrastructure we take for granted today (transport, energy, etc.) would not …

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Going Green Not So Easy for Brazilian Drivers

March 12, 2014

Brazilians, despite their tendency to think in a green way, have few options for purchasing an Electric Vehicle (EV), even though Brazil is home to some of the most congested cities on the planet. Sao Paulo, for instance, has the third highest number of inhabitants per vehicle. Brazilians …

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Tech Innovation That’s Fit for Purpose

March 12, 2014

One of the concepts that underpin GfK’s innovation philosophy is that great ideas for new products and services can be inspired by adjacent or even less-closely related ancillary categories. Scanning the marketplace for potentially disruptive new ideas that could spread to other categories is …

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