Trends & Forecasting

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The data agenda: can Big Data and privacy co-exist?

March 13, 2014

Back in 2011, the World Economic Forum (WEF) compared personal data to oil, as an asset class of extraordinary economic value. Oil was central to the development of the industrial revolution. Without it, much of the infrastructure we take for granted today (transport, energy, etc.) would not …

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Going Green Not So Easy for Brazilian Drivers

March 12, 2014

Brazilians, despite their tendency to think in a green way, have few options for purchasing an Electric Vehicle (EV), even though Brazil is home to some of the most congested cities on the planet. Sao Paulo, for instance, has the third highest number of inhabitants per vehicle. Brazilians …

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The Awakening of Animal Anthropomorphism

February 27, 2014

As reported in the Journal of Current Biology,  dogs are far more attuned to human emotions than previously thought. These deep emotional links perhaps explain why consumers seem to attribute human characteristics and behaviours to their pets, and why marketers are responding with products and …

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Big Opportunities from Thinking Small

February 13, 2014

While many mature markets are recovering from economic crisis at the macro level, consumers aren’t seeing this reflected in their standard of living, and real incomes are still lower than before the crash thanks to stagnant wage growth coupled with inflation. As consumers seek products that can …

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The King is dead, long live the King.

February 12, 2014

The phrase, “Cash is King” no longer applies in my house. The product development and marketing efforts of credit card issuers and operators have worked terrifically on the spending habits and attitudes of those in my household. King cash is dead; at least it is in my household. This is …

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