TV Archives - GfK Insights Blog

Media & Entertainment Media Measurement

A new wrinkle in over-the-top TV services: vMVPDs not so virtual anymore

Media & Entertainment Media Measurement

How Cord Nevers and Cord Cutters compare in their TV viewing preferences

Media & Entertainment

Connecting with the “connected” TV audience

Media & Entertainment Media Measurement

Square eyes: Are kids in the UK watching too much video?

Media & Entertainment

Understanding TV viewing preferences in the digital age

Media & Entertainment

Using Appreciation Panels to check TV audiences’ views

Media & Entertainment

Plug and play: Connecting with the home television system